Robin Fitzgerald

Chief Creative Officer at BBDO Atlanta

You Are What You Make

You will be many different creative people in your career: the know-it-all, the techie, the artist, the cynic, the optimist, the mentor and more. The body of work you create is a reflection of how you were thinking and solving problems at any given time – a public diary of your inner workings and collaborations. But you can’t be a creator if you’re not actually creating things. When in doubt, MAKE. And don’t stop at just making ads. If you haven’t made what “they” are looking for yet. Make what you are good at, first. This presentation is not just for creatives. The best account people and strategists are judged by the work they help inspire and sell. Everyone can and should be a maker.

Robin Fitzgerald is Chief Creative Officer at BBDO Atlanta where she oversees the work of each client. Her most recent effort is helping to transform Toys “R” Us from a toy store to a champion of free play with the “Today we Play” platform. Before making the move to Atlanta, Robin spent 15 years in Los Angeles at Crispin Porter + Bogusky and TBWA\Chiat\Day. At CP+B, she led high-profile work for brands such as Netflix, Old Navy, Grey Poupon, and PayPal, where she developed the brand’s first-ever Super Bowl ad and took home its first Cannes Lion. At Chiat, Robin worked on brands such as Gatorade, Energizer, and Nissan. She started her advertising career in Nebraska as a copywriter at Bozell after graduating from the University of Nebraska, Lincoln.

Robin has participated on juries for D&AD, One Show, Clios, Art Director’s Club, and New York Festivals, and her work has been recognized with many industry awards. But, perhaps, even more exciting, her work has been consistently picked up by the non-advertising world, being parodied on Saturday Night Live; featured on the NBC Nightly News, NPR, Entertainment Weekly, and Us Weekly; and nominated for an Emmy. She has been named one of Business Insider’s “Most Creative People in Social Media Marketing” and “Most Creative Women in Advertising.”

She lives in Atlanta with her husband, her two kids, and her cat, Mush.

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