How Not to Get a Job in the Creative Industry in 2019


Justin Gignac

Co-founder of Working Not Working

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You’ve probably heard all of the advice there is on how to get a job in the creative industry. So I’m here to tell you what you need to do to NOT get a job. Everything you can do to completely blow it. This is based, in part, on what I’ve experienced and observed both in my years in Advertising and as the co-founder of Working Not Working. But primarily, the following advice, or the opposite of that advice, is coming directly from a bunch of Creative Directors and Recruiters on Working Not Working. They’re the people you need to answer to if you want to get through the front door of companies like Wieden+Kennedy, Droga5, Nike, Facebook, Chiat, B-Reel, McCann, Butler Shine, and more. They told me very specifically what annoys them, what makes them skip portfolios, and what nixes applicants right away. I figured this will be helpful for all you students and up-and-comers to know. And if you’re a senior creative making these mistakes, they’ll be twice as glaring.

Justin Gignac is the co-founder of Working Not Working, a curated, global platform connecting the world’s best creative talent with the most innovative companies. Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Facebook, and thousands of other companies are now using Working Not Working to staff their creative teams with freelance and full-time talent.

Prior to Working Not Working, Justin was an award-winning Art Director and Creative Director at ad agencies around the United States. Perhaps he’s best known for helping create the original and unexpectedly unleashing the world’s elf fetish, with over 1.5 billion elves created since it’s inception in 2006. He also has gained notoriety for his various art projects, including NYC Garbage, Wants for Sale and Needs for Sale.

Justin was named one of the 50 Most Creative People of 2015 by AdAge Magazine and Class Dancer by the Norwich Free Academy Class of ’98. He currently resides in Brooklyn, NY with his pet ping pong table.

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