Greg Andersen

Greg Andersen

Greg Andersen

CEO, Bailey Lauerman

Greg Andersen recently joined Omaha’s Bailey Lauerman as Chief Executive Officer. Greg brings more than 25 years of agency management experience from top marketing agencies in New York and Los Angeles, where he worked with brands including Google, Cadillac, Toyota, Westin Hotels, Axe and Mattel. Throughout his career, he has built a unique ability to help brands harness the forces in the media and technology landscape in new and unique ways to drive commercial success for brands.

While Greg’s marketing experience spans from coast to coast, he’s also a proud Nebraska native and is thrilled to bring his experience back to his home state.

Presentation Title:
Creativity in the Age of Data & Technology

Summary:
In Greg’s talk, Creativity in the Age of Data & Technology, Greg will share the secrets of how data is being used in creative ways to alter and inform human behavior. Greg will give specific, fascinating examples of unique ways businesses are using data and why so many businesses and employees think of data all wrong — holding to the old belief that “if it can be measured, it can be managed”—a suffocating way to think about data these days.

Participants will leave Greg’s talk inspired and expand their creative ways of thinking, no matter where they are in the career path and in what sector.