Roxanne Abbott, Daryl Anderson, Jonas Pultinevicius & Deb Ward
What does it take to create large scale environmental installations? It takes a big idea and a lot of collaboration. Such was the case in creating a large art installation piece for the City of Omaha, commissioned by Visit Omaha aka Omaha Convention & Visitors Bureau, for the 2016 U.S. Olympic Swim Trials in Omaha, Nebraska.
Appropriately titled, The Swimmers of the Lagoon, the installation’s goal was to engage the entire community and increase excitement for the 10 day event. It also encouraged out-of-towners to share Omaha socially with friends and followers.
The Swimmers of the Lagoon campaign garnered more than $170,430 worth of publicity and reached 1.85 million people through television, radio and print during the week-long event. Additionally, photos of the Lagoon Swimmers were viewed 386,029 times on Twitter and Instagram.
In this presentation, you will learn how this creative opportunity presented by Visit Omaha brought together some big thinkers to successfully realize their vision.