Meet The Pros - 2016

Meet The Pros 2016 Logo

Trust us. They’re professionals.

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Scott Conference Center Omaha, NE
February 15-16, 2016
Check the schedule

Schedule


Monday Feb. 15
8:00 AM - 9:00 AM
Registration
9:00 AM - 9:15 AM
Welcome to Day 1 of Meet the Pros
9:15 AM - 10:15 AM
Growing Maha Music Festival
- Lauren Schomburg, Maha Music Festival
10:15 AM - 10:30 AM
Break
10:30 AM - 11:30 AM
3 Simple Ways to Talk About Your Design
- Dave Nelson, Secret Penguin
11:30 AM - 11:45 AM
Break
11:45 AM - 1:00 PM
Keynote: The Art of the Pitch
- Amy Winger, VML
1:00 PM - 1:15 PM
Break
1:15 PM - 2:30 PM
Roundtable Discussions: Agency 101
2:30 PM - 2:45 PM
Break
2:45 PM - 3:30 PM
PM™: 24-Hour Rebrand
- Greg Daake, DAAKE
3:30 PM
Day 1 Wrap-Up
4:00 PM - 5:00 PM
Tues Feb. 16
8:30 AM - 8:45 AM
Welcome
8:45 AM - 9:30 AM
Independent Design Is Hard But Awesome/ Principles Are Crucial To Doing the Work You Want
- Justin Kemerling, Justin Kemerling Design Co
9:30 AM - 10:15 AM
Laying the Foundation: Creating Content Pillars for Successful Social Media Strategy
- Lindsey Creath, Creighton
10:15 AM - 10:30 AM
Break
10:30 AM - 11:45 AM
Roundtable Discussions: Listen to Me
11:45 AM - 1:00 PM
Look at Me When I Am Talking to You
- Jason Sperling, RPA
1:00 PM - 1:15 PM
Break
1:15 PM - 2:00 PM
Around the World and Back: What I Learned When I Left Omaha
- Leanne Prewitt, Ervin & Smith
2:00 PM - 2:45 PM
Q&A with Steve Gordon
2:45 PM - 3:00 PM
Break
3:00 PM - 5:00 PM
Portfolio Reviews/Professor Session

Speakers


Lauren Schomburg

Lauren Schomburg

Maha Music Festival

Hear the Vice President of the Maha board, Lauren Schomburg, speak on the layers of its partnerships with businesses, volunteers, and fans. Maha isn’t just a great opportunity for music junkies to see a host of their favorite musicians, but also offers many benefits for sponsors and the community alike. Partners of Maha have come to find that it is a great platform to engage today’s youth culture on the many social channels which they navigate as well as making their brand memorable.

Maha’s story really begins with the story of Omaha. This is an under-the-radar kind of place, a hard-working river town in the American heartland. As the great poet Carl Sandburg once described it: “Omaha, the roughneck, feeds armies, eats and swears from a dirty face. Omaha works to get the world a breakfast.” Home to a blossoming creative community, including a nationally-recognized independent music scene, Omaha has also been working hard to bring the world a generous helping of art, ideas, and innovation. In 2008, a group of young professionals came together with a collective realization: Omaha needs its own music festival. Maha was born and the community has rallied behind it. Showcasing emerging local artists and pulling in big national acts, the nonprofit Maha Music Festival continues to grow steadily each year. Basking in the late summer glow, Maha has drawn music fans from 32 states and counting. Their vision is to push beyond the parameters of a traditional music festival and continue to attract fans from all over the country, while celebrating the local community–the people and what they do, what they create and build, and the causes they champion.

Dave Nelson

Dave Nelson

Secret Penguin

Dave Nelson, a former professional skateboarder, is the founder and creative director of SecretPenguin, an experiential branding agency that creates/refines/manages brands to stand out in a busy world. In the last 16 years, he has overseen the creation and refinement of over 100 brands.

Dave toured the world skateboarding for 7 years, and got his start doing branding, design and marketing for the companies he was endorsed by. Prior to all that, he got beat up for being a skateboarder and an art nerd which created a want to help others freely express the creative things they do. He lives in Omaha and is married to Sara Jean and they have a daughter named Olive Jane and a son named Baby Bob.

Amy Winger

Amy Winger

VML

Wow, 1999 is a long time ago. That’s when Amy traded in her makeshift dot-com desk for agency land, where she learned the fine arts of global account management, presentation-building, and whiteboarding. Then she had an idea that we thought was pretty good: Form a strategic planning practice that helps our teams understand people at a whole new level and helps brands make better decisions about where they place their bets.

Now with a team of smart thinkers across advisory services, brand planning, research, and performance, she’s not the only one at her whiteboard anymore. Her brand partners have spanned software to cereal and telcos to toothpastes and have included Sprint, SAP, Kellogg, The Kashi Company, Colgate, and Ford. Amy is a recognized leader within WPP and in the advertising and women in business communities in Kansas City. She got a Bachelor of Special Studies in American Studies and Writing at Cornell College. Also, she’s probably the only person from North Dakota you’ll ever meet.

Greg Daake

Greg Daake

DAAKE

A Nebraska native, in 2001 Greg founded DAAKE in his spare bedroom. Today DAAKE employs 13 people, has executed over 9,000 projects (there are usually about 150 assignments open at any one time) and is solely focused on rebranding complex organizations (although you'll see they do web design, tv commercials, environments and ad campaigns too.)

In his spare time Greg enjoys traveling to far away places with his wife Lisa and dreaming of being a stand-up comedian.

At the end of the day, Greg is a designer. A visual problem solver who’s spent the last 20 years of his life helping companies look better, work better and sound better.

Justin Kemerling

Justin Kemerling

Justin Kemerling Design Co

Justin Kemerling is an independent designer, activist, and collaborator living in Omaha focused on making it beautiful, moving people to action, and getting good things done. Partner in Action Backed, a cause-focused website design studio. Co-founder of a small co-working space called Round and Round in historic Dundee. Serves on the board of directors for Design Alliance Omaha.

Lindsey Creath

Lindsey Creath

Creighton

Lindsey Creath is the Senior Content and Social Media Strategist for Creighton University (@Creighton). She leads the inbound and content marketing planning and implementation. Her responsibilities include creating visibility and awareness by leveraging and strategically publishing owned media. Through her role, she offers best practices and governance for the University’s social media.

Prior to her time at Creighton, she spent a decade in destination marketing. Within that industry, she was responsible for promotion, logistics and implementation of large-scale events for the city, such as the U.S. Olympic Swim Trials, U.S. Senior Open, NCAA Basketball and Wrestling tournaments, John Deere and many more.

Jason Sperling

Jason Sperling

RPA

Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In,” an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly. Before joining RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” by Adweek.

Leanne Prewitt

Leanne Prewitt

Ervin & Smith

After five years of “making it” in NYC and traveling around the world, Leanne Prewitt recently returned to her native Omaha as Creative Director at Ervin & Smith. With a background in copywriting, Leanne specializes in female-centric brands and work that is always as on-strategy as it is creative. Previous clients include Ford, Chase Bank, Suave, Country Crock, Royal Caribbean and Colgate.

Event Information


SCOTT CONFERENCE CENTER OMAHA, NE

FEBRUARY 15-16, 2016


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